DAA are very excited to announce NERO as our first associate partner in the newly created member’s corporate partnership category. NERO has today launched their revolutionary platform and app. As a special offer to our members, Dietitian and CEO of NERO Maya McColm has confirmed an extended free trial period of 60 days to all members who sign up now.

NERO (Nutrition Education Resources Online) is a web-based platform that delivers evidence based nutrition resources and provides support to the nutrition professional and customers to get results. It is supported with an app that allows Dietitians to be mobile and access their client data 24/7 from anywhere in the world with a totally FREE app for consumers. The free app actively connects Dietitians with clients and clients with Dietitians totally changing the landscape of how professionally we can now engage with people who need our service.

DAA CEO Claire Hewat described this announcement as an advancement in how members are taking it upon themselves to disrupt the way we have done things in the past and to revolutionise the way we service our clients in the future. “We are proud to see one of our members take the initiative and commercial risk to identify an industry challenge and come up with an innovative solution. We know technology is a critical factor now and I can only encourage our members to be creative and innovative; which results in our whole industry continually improving how we engage with the public and produce results. The DAA Board congratulates the team at NERO and we encourage members to support these valuable initiatives.”

For Maya McColm it has been a journey that began many years ago when she became frustrated, not with the evidence based information, but with how we as an industry present this valuable information and therefore how our clients absorb and apply the information provided by Dietitians. It was at this point that Maya recognised the need to develop high quality videos, which would enable Dietitians to better educate clients. The NERO platform doesn’t end there – with many features including an assessment tool, meal planner, health tracker, progress reports and a soon to come online store. But of most interest to Dietitians will be the publically free app version, which has limited general videos as opposed to the full range Dietitians access, and allows any user to find and directly connect with NERO registered Dietitians through the GPS smart system “Find a Professional” feature.

Maya and the team are very excited about the evolution of NERO in that “it’s been an amazing journey and we are proud of what we have produced but this only the first stage. With the support of the industry we plan to build a wider range of videos, more features and of course, to actively promote Dietitians to the public which in turn leads to a greater education of just what a qualified Dietitian can do for the community. However it is vital to us that we get Dietitians feedback so go get your free 60 day trial today and engage with us through our social media platforms. I truly believe that as an industry we can increase the public’s knowledge about how valuable qualified Dietitians are compared to the celebrity nutritionists out there.”